We are excited to announce our new brand/logo for Reading Schools. With the move to a new school on one campus, it was the ideal time to come up with a new modern brand that works for all grade levels.
We now have a primary logo and several approved logos and elements to reflect our new brand. Each of these logos below will include a version with wordmarks for Reading Primary, Reading Intermediate, Reading Middle School, Reading High School, and Reading Blue Devils.
The district worked with BSN to develop our new brand. BSN is a large distributor of team sports apparel and equipment with experience in creating logos for school districts nationwide. BSN offered Reading these design services for free and will sell spirit wear items via an online store with our new logos.
The new branding process has taken several months and included input from staff, students, and parents. Thanks to the following who served on our branding committee: Sarah Blair, Kim Blair, Jess Carpenter, Annie Hess, Amanda Shinkle, Luke Cripe, Jon Payne, Dennis Ramsey, Nate Grant, and Kylie Schmidt.
We will post a new branding guide with detailed design and color specifications and artwork that will be made available to our staff, vendors, parents, and community groups to ensure we build Blue Devil pride and present a consistent, unified look.